Light steamed willow, woven into a sloping tray for counter display. The back wall is the tall side and the front sits lower, and there is one size only. Light steaming is a single pass before weaving, which brings the willow up to a warm mid brown.

Shops use this shape because a sloping tray shows all of its contents from standing height, with nothing at the back hidden by what is in front. Baked goods, packaged produce, cards, wool and magazines all sit at an angle a customer can see into.

• Full light steamed willow
• Sloped: 15 cm at the back, 9 cm at the front
• 36 x 28 cm, 600 g
• Built for merchandising rather than storage
• Smaller of our two sloped display trays
• Bakeries, farm shops, craft stalls, counter display

Please be aware, colours may vary slightly as our products are made from natural materials.

Sizing

Specifications

FAQs

Why is the front lower than the back?

So the contents tilt towards the customer. On a counter, a level tray hides its back row; dropping the front edge to 9 cm means the whole tray is visible from standing height without anyone lifting anything.

How does it compare with your larger display tray?

Same idea, different scale. This is 36 x 28 cm in light steamed willow; the Double Steamed Flat Wicker Display Tray is 50 x 39 cm and darker. This one suits a till point, that one a full counter run.

Can I put food straight in it?

Line it with paper or cloth for anything unwrapped. Wrapped loaves, boxed goods and whole fruit sit directly in the willow without trouble.

What does light steamed mean?

Willow steamed once before weaving, which brings the colour up to a warm mid brown. It is the middle of our three finishes: paler than double steamed, darker than buff.

All of our items are shipped with one of our delivery partners for as little as £3.99.

All orders over £100 are completely free. Please allow 5 - 7 Days for delivery, including processing time by our team.