Northern Willow

About Us

Who Are We?

Northern Willow was founded in April 2020 by Will Hitchmough in the midst of the first national lockdown. Will set out to create a brand offering timeless wicker storage solutions, which he created after sorting through old stuff and realising wicker baskets not only serve a multitude of uses, but also look great, even after many years.

After a long time sourcing high-quality, sustainable materials, as well as designing and handcrafting our stunning range of baskets, we launched on Etsy. With over 2500 sales, and 450 five-star reviews, we gained the confidence to launch our own website.

Our collection of handmade wicker baskets continues to grow over time, and now we stock everything from traditional gift hampers to log baskets, blanket baskets, wicker planters, Christmas Decorations and more. We continue to use sustainably sourced materials to this day, and ship all of our products in recyclable packaging.

Where We Work

Whilst we operate as a fully remote business, our roots are firmly planted in the friendly city of Sheffield. Here, amidst the rich tapestry of steelmaking and the bustling rhythm of urban life, our team finds boundless inspiration.

From our Sheffield base, we take immense pride in extending our passion for quality and tradition to customers worldwide. We hope you love our baskets as much as we do.

Our Mission & Values

At Northern Willow, our mission is simple. To provide exquisitely handcrafted wicker storage solutions at affordable prices. In short, we want to be your go-to wicker basket provider.


All of our products are handcrafted using durable, traditional materials such as willow, rattan and wicker. This means that they will stand the test of time, providing warmth and character in any space. Their intricate patterns and organic textures add a touch of elegance to everyday living, inviting a sense of connection to nature and heritage.

Minimalist Interior Design

Our baskets' simple yet stylish appearance allows them to seamlessly integrate into minimalist spaces, adding texture and warmth without overwhelming your home. By incorporating wicker baskets into minimalist design schemes, homeowners can achieve a harmonious balance between functionality and aesthetics, embracing the essence of less is more.


A big priority for us, if you haven’t realised by now, is the environment. All the willow used to produce our basketware is sourced from fast-growing regenerating crops that are cultivated solely for this purpose. This ensures that traditional farming methods are sustained without the use of chemical applications. In fact, our supply partner is one of the very few basketware manufacturers that have attained SEDEx (Supplier Ethical Data Exchange).


At Northern Willow, family is at the heart of everything we do. Our commitment to family extends beyond the office, as we strive to create a warm and inclusive community for our customers, who become part of our extended family with each basket they bring into their homes. In fact, several members of our family work together to get your unique baskets to you as quickly as possible!

About The Founder

Will Hitchmough founded Northern Willow in April 2020. Having worked in digital marketing for most of his adult life, building websites and helping others grow businesses, Will had long harboured ambitions to start his own boutique enterprise but had never quite found the right product to sell.

After discovering that wicker storage baskets maintain their aesthetic appeal even with prolonged use, Will embarked on a mission to curate a diverse range of wicker goods, from traditional gift hampers to innovative boat-shaped log baskets.

Since then, the collection has continued to expand, with Northern Willow steadfastly dedicated to offering high-quality wicker products that embody values of longevity and eco-consciousness.

Will says, “I'm committed to providing you with some amazingly high quality and sustainable items to cherish for many years."

If you’re interested in taking a look at Will’s second business, check out Wildcat Digital, an award-winning digital marketing agency that offers SEO, PPC, paid social and web design services.

How Do We Go Above & Beyond For Our Customers?

We aim to offer a personal shopping experience at Northern Willow, which is something you won’t find from the big chains and homeware brands. Our customer service is second to none, and we’re happy to offer personalised recommendations, as well as being on hand to answer any questions you may have.

When you shop with Northern Willow, not only will you receive quality products that are made to last a lifetime, but you’ll only pay £3.99 for delivery. We even offer free, tracked delivery on all of our orders over £100 to the UK and Ireland.

Our team also understands the importance of flexibility, which is why we offer a 28-day return policy, which allows you to send back unused items with no questions asked.

Follow Our Journey

Take a look at our new product releases and receive regular updates on all the new things we’ve got going on by signing up for our monthly newsletter. 

We truly value the connections we make with our customers, and our social media platforms provide us with a wonderful opportunity to engage with you. Your feedback is invaluable to us, and we genuinely enjoy hearing from you. So, whether you decide to choose our products or have any inquiries about us, don't hesitate to reach out. You can leave us a review, give us a call, send an email, or slide into our DMs—whichever method you prefer. Rest assured, one of our team members will promptly respond to assist you.

Contact Our Team

If you have any questions about our products, or you would like to speak to one of our team, please feel free to get in touch with us. Simply complete the contact form found on the 'Contact Us' page, or email us at We’ll aim to get back to you within a few working days!

Happy Basket Shopping,

The Northern Willow Family